Keeping track of your site visitors is easy with web site statistics. Website statistics are an essential tool in helping any web site owner find ways to improve and increase the traffic to their site. There are free website statistics software programs available from well respected companies, such as the Google Analytics program, or should be part of a web hosting plan.

Web site statistics are constructed from the raw log data files gathered by your web host. Site stats tell you who is visiting your site, how long they are staying, what pages they view, and how often. Good web site statistics will also tell you where your traffic is coming from- specific search engines, search terms and search phrases, countries, or links from other sites.