A on-line catalog customers find the marketer rather than the marketer finding them. Consequently, on-line catalog customers tend to differ geographically and in purchase behavior from print catalog customers. On-line catalogues give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product. In addition to selling, on-line catalogs are used to increase brand awareness, increase product usage, generate print catalog requests, collect prospect addresses and demographics, and provide two-way communication with customers. The elements of successful on-line catalog marketing are a strong brand name, Internet savvy customer service reps, relevant editorial content, interactive features that get viewers involved in the site, easy movement around the site, and secure purchase transactions.