It would not be a very wise decision to rush into search engine marketing without having a set of relevant keywords ready beforehand. Search engines are all about keywords. The web surfer type in their search in the form of keywords and the search engines show results analyzing the relevance of those keywords in the web world.

A website that wishes to rank itself in the search engine result pages, must have their most related keywords ready before they begin their Search Engine marketing program. These set of keywords are usually segregated into the primary, secondary and other related key words or phrases which best match the core content of the websites. Many web masters also tend to optimize their website with, keywords based on their products, services or content